And you hear more and more about this today. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. That is a decrease of nearly 50%, and in some races this kind of decline could be seen in the stands too. Even though the Confederate battle flag was banned within Talledega Speedway on Sunday, outside the track, the initials "PC" stood for "publicly Confederate.". Earlier this month, NASCAR said the Confederate flag no longer will be allowed at its events. That. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. NASCARs 2020 champion is also its most popular driverfor the first time since 1988. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. The disappointing ratings continue a downward trend in Daytona 500 viewership, which has been steadily declining since Fox scored 18.7 million viewers in 2005 with a household rating of 10.9 . The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. All eight CBS-owned CW affiliates have "declined to air" LIV Golf's tournaments, according to Rice & Hayes of DEADLINE. Overall, it is another positive and negative week. It would have saved a lot of time. [Nielsen estimates from ShowBuzz Daily 11.9, network PR]. Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA So what caused the decline of NASCAR to the point where the sport is desperately trying to remain relevant? In the late '90s and the early 2000s, NASCAR saw an unprecedented growth in popularity and TV ratings. One shining example was a 2010 Dover racea playoff race, no lesswhere ESPN broke away with 11 laps to go in a very much undecided event for an ad break. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. NASCAR Home. Gordon scored the most points overall of any driver in 2004, 2007, and 2014. As Ive said, the sport is finally addressing its venue problem. The cars already were mostly spec at that point, and the sport was doing just finebooming even. Photo credit: Zach Catanzareti Photo on Best Running / CC BY NASCAR made an absurd amount of money with their television contracts in the 2000s, but that ultimately cost them a sizable chunk of the audience when networks were forced to make it worth their while. Covered race cars from the NASCAR Xfinity Series sit parked on pit road during a rain delay before the start . Strauss also reported that TNT's viewership is down 40 percent since the 2011-12 season, and ESPN has seen a decline of about 20 percent during the same time. Photo credit: Fast Eddie Maloney on Best Running / CC BY-SA by both sides, angered fans but they were particularly angry at NASCAR, which onceelevated Jeff Gordon to the Chase field when he hadnt qualified for it. You could say it was NASCARs New Coke, except Coca-Cola was smart enough to change the formula back in response to furious customer backlash. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. Its a simple fact that everyone understands. Thats exactly what NASCAR did when they took the Labor Day race out of Darlington and sent it to Auto Club Speedway in California. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. Games on TNT are also down by more. NASCAR was plenty defiant resisting this idea at their peakbut these days, theyre not in a position to ignore displeased fans. which is a 50 percent decline . But the initial Chase, an artificial and contrived points reset, was despised by fans. In NASCAR, the equivalent of a ref would be the flagmen, who not only flag the start and end of the race but flag drivers with caution warnings for safety and rules enforcement. A driver dominates a race until the last lap and then gets crashed on purpose by the guy who goes on to win. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. NASCAR did (and still does) market the possibility of spectacular wrecks. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. This is a BETA experience. Yes, thats actually true; read it again if you need to. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. As it happens, the first four official NASCAR races of 2022 are averaging a 9.73 share, which means nearly 10% of all homes that had TVs in use at the time of the broadcasts were tuned in to Fox. But plate racing still sucksnot only do plates produce multi-car crashes every event, they pervert the standings because of it. When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. Then they sharply declined in Week Two.The four XFL games in Week Two averaged 665,000 viewers, which is a 50 percent decline from the four XFL . Top Ten motorsport stories: Abu Dhabi, Larson, COVID 2022 Land Rover Range Rover looks gorgeous, The government of Canada is harassing its citizens, William Davis: a Liberal in Conservative clothing, Trying to create a story where there is no story, Dubas will dump Tavares to make Rielly captain, Canadian racings crown jewel, Jukasa Motor (nee Cayuga) Speedway is closed down, I have my critics but Page, McReynolds top the list, What my grandchildren think Santa would drive (if he had a car), The markets shifting to EVs and that explains Fords flip-flop, Lets use public embarrassment as a way to curb drinking and driving. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. (Photo by Jonathan Ferrey/Getty Images). People love a winner, they love to hate a winner, and they love to see a dynasty get taken down. NASCAR still attempts to do the best it can when it comes to getting the word out. The problem was the tracks that replaced themnearly all of them were characterless, cookie-cutter speedways where aero package ruled the day. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. No longer do young NASCAR racers start at their local tracks and work their way up. AEW Dynamite Results: Winners And Grades On March 1, 2023, Celta Vigo Star Gabri Veiga Is Alerting Wealthy Teams In The Premier League, Trade Madness: Knicks, Nets, Rangers, Islanders And Devils Spent February Making Notable Moves, Los Angeles Chargers Have Shown Keenan Allen The Money But They Wont Show Him The Door, Corner Threes Are Secret Sauce For Milwaukee Bucks Offensive Success, OKC Thunder: Upcoming Six-Game Slate Will Dictate Direction Of Season, Is Vince McMahon Secretly Booking WrestleMania 39? Where . NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. . While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. Men in particular were more put. 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. Thirty-five percent of participants said they were now watching less sports due to political and social messaging, whereas only 11 percent said they now watch more. It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. Photo credit: wjarrettc on Visual hunt / CC BY That's the first time in a decade that that has happened, Hebrst said. So that's household using televisions. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. Photo credit: eliduke on Visualhunt.com / CC BY-SA The share has become an increasingly relevant metric to sports leagues in recent months, as it is a metric immune from the broader trend of viewers watching less linear television. U.S. NBA Social Justice Poll. The future of IndyCar seems to be brighter when it comes to younger people. Created and Designed by, Solving NASCARs Racetrack Problem, Part 2 Happy Hour Motor Speedway, on What Caused The Decline of NASCAR? Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its. He is likely to build a fan base fast. Photo credit: sidehike on VisualHunt / CC BY-SA Lack of manufacturer identity may have been a reason some hardcore fans left the sport in the early 1990s, but that doesnt seem to me to be a valid reason for the sports popularity plunge since 2005. The Patriots domination was great for the NFL. With his brilliant head wrench Chad Knaus on the pit box, the #48 team for years remorselessly laid the field to waste when playoff time started. Nepotism isnt dead in NASCAR. NASCAR star Bubba Wallace reacted to a chart on Twitter that showed last weekend's NASCAR race at Foxwoods Resort Casino as the top-watched sporting event of the weekend. [Nielsen estimates from ShowBuzz Daily 3.9]. It was a radical change to a sport that didnt need radical changes. The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average NASCAR tv ratings for the Bristol Motor Speedway dirt track. I cant imagine any fan of Dale Earnhardt Sr.and there were a lot of themnot wanting to see the sport take every measure it could to keep drivers safe after Daytona 2001. Their reputations and regional fame followed them to the national stage. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. So more people are tuned into Amazon prime or Netflix Many former fans consider this state of affairs to be ridiculous. Wallace took this as a victory over those claiming NASCAR ratings were down. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. Bookmark this page for NASCAR ratings as another year of racing is officially underway! NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. Photo credit: Ford Racing on VisualHunt / CC BY Photo credit: Zach Catanzareti Photo on Best Running / CC BY I think that the momentum is good. Not only is this tolerated by NASCAR but encouraged. I hope so. Sundays race at Auto Club is also down from the second race of the 2021 season. Fox Sportss coverage was particularly abominable, with a seemingly endless parade of commercial interruptions mixed with the Ford Cutaway Car, the Home Depot Pit Crew Member, the Viagra Boner Of The Race, whatever, all during green flag racing. They are the only one of the Big 3 Motorsports that still have this happen. But the ratings decline is hitting all of the leagues hard (including MLB, which has not embraced the movement on the field nearly as much as the WNBA, NBA, and NFL). These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. NBC did the best with what it was given, really, but there were few compelling storylines. The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. Im also someone who became a disenchanted former fan myself. Furthermore, their retirements are probably not the sole reason for NASCAR's viewership issues either. People rooted for car brands as well as drivers, and car companies believed in the whole win on Sunday, sell on Monday mantra. Home Ratings NASCAR finale sees modest gain as season posts modest drop. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. Most notably, Sunday was an all-time low in viewership for the second race of a NASCAR season ever. Is PNC Park The Best Ballpark in Baseball? NASCAR moved the Brickyard 400 to September . Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. Schedule/Results. Their retirements are a reason for the ratings decline in 2018. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. Ill never forget seeing Elliott Sadlers terrifying end-over-end crash at Talladega in 2003 and seeing it again in every single ad for Talladega races for the next 3-4 years. Declining television ratings have been a near-constant part of the NASCAR conversation for years. But in a relatively short time, NASCAR corrected the car and the multiple issues with its design, and while the cars dont differ by manufacturer like they once did, at least were not seeing disastrously awful races just because of the cars construction. While retired drivers still are visible within the world of NASCAR acting as team managers, commentators, or guests, without the familiar presence of these stars on the track, people can, and have lost some level of interest in NASCAR. Not only in the business world, but in all sports as well. This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. . (Busch would have still won.). who has many relatives from the South, was merely offering his opinion. Basicallythe first 2 races of 2015 have already soundly beaten the first 4 races of 2012 by 4.7 million viewers. At the start of the 21st Century NASCAR TV ratings, meant everything. NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. Stats. NASCAR TV ratings were once the darlings of the sport. NASCAR has struggled with the 18-49 demographic and while IndyCar doesnt have as many overall viewers, the percentage of those viewers being in that demographic is higher. Labor Day is in Darlington where it belongs, and Darlington is hosting two events again. NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. Chase Elliott, like his 1988 champion father Bill, is from Dawsonville, Georgiathe Southeastand he has the lineage factor as the son of a well-liked champion. Admittedly, several of these rule changes have been beneficial to the sport, but some have unfortunately come across as marketing stunts that have turned away fans. I think thats some pretty solid footing.. The XFL's ratings were disappointing in Week One. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. which is a 50 percent decline . For any fan that needs racing to be dangerous, there are still four restrictor plate races on the schedule. Far from it. On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. The Xfinity Series at Indianapolis had a rating of 0.67, with 1.249 million viewers, totaling more than F1 Pocono TV Ratings July 26, 2022 Now, only the economic elite are allowed to enter the Inner Sanctum and if theres one thing NASCAR used to abhor, it was elitism of any kind. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. 2.27.2023. On Monday, the Bristol Motor Speedway dirt track hosted the NASCAR Cup Series. Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). The above car is a NASCAR entry that is supposed to look like a Toyota Supra. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports In response to its rapidly growing popularity nationwide, NASCAR moved away from the Southeast fans who brought the sport to the dance, and began holding races in places like Vegas, Chicago and Los Angeles. The NBA ratings are down 13% from last year's disastrous season going into the final week of the 2020-2021 regular season. NASCAR sits on an upward trajectory for the first time in a while. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. The XFL's ratings were disappointing in Week One. So here are three actual reasons for the decline of NASCAR. They wouldn't explain ratings declines from 2016 to 2017. Internal surveys show that 75 percent of Nascar fans overall approve of next year's schedule -- one that includes a dirt race at Bristol -- and 90 percent of the 18 to 34 demographic approves. (Photo by ISC Images & Archives via Getty Images), ISC Archives/CQ-Roll Call Group via Getty Images, landscape. Photo credit: brandonzeman on Visual Hunt / CC BY-SA Affluence. Karlo watched a lot of Mcgyver back in the 90's and grew up trying to be a Mr. fixit/jack of all trades. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. These are bold changes, but this variety of tracks will test drivers and teams at every level. Formula 1 does not have a single commercial during their races on ESPN. Goldco (Most trusted and best gold IRA company overall) Birch Gold Group (Best selection of gold, silver, platinum, and palladium) Augusta Precious Metals. If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. Auto Club Speedway's racetrack seems to be adored by every . It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. That NASCAR was doomed, soon to become nothing more than a memory. but the mainstream media claiming the political/social justice shift in sports has nothing to do with the decline in viewership are whistling past the graveyard. NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. | View 2021 Bristol tv ratings below. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. It was during this timethat "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol also had modified delivery cars that were fast enough to be able to evade, outrun and escape law enforcement should they be spotted. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. It was, but even that wasnt the point. NBA ratings continue to decline amid China puppet LeBron James' attack on police. Mark Martin has the best take on the decline in NASCAR attendance, ratings Comment Leave it to one of the coolest customers ever to sit behind the wheel in NASCAR to come up with an. Schedule/Results. Even more so than in baseball, the on-screen product is affected with the layout of a track. A fan of cars and bikes, and most anything with an engine, he divides his time between work and family. Compared to last years fourth race of the season, Phoenix, ratings fell a tick (from 2.7) and viewership 5% (from 4.58M). But that in itself wasnt necessarily the crime. When combined, it shows that NASCAR is in a pretty good place. NASCARs NextGen car shows promise and one huge issue, NASCARs Daytona 500 ratings indicate a worrisome trend. The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. In the early 2000s, NASCAR was soaring. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. . The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. It could be argued that Junior was the sports last link to its tobacco-chewing, Southern past; once Jeff Gordon tore up the sport, drivers started to appear from every corner of the country. NASCAR viewership numbers on decline for years NASCAR viewers are down 19%. Now72 years old, the racing organization has managed to evolve through the decades in order to meet the changing trends, technology, and preferences that directly affect the sport. They are included along with social media engagement, streaming, and the like. Brian Herbst is the senior vice president for media and productions for NASCAR. TV ratings for the Richmond race were said to be down 12% from the same race in 2015 and 44% from 2014. . You can contact him here or on the Sports Media Watch Twitter page. Photo credit: sarahstierch on Visualhunt.com / CC BY The Great Recession that swept across the landscape starting in 2008 changed everything. There are still plenty of obscene profit breaks, but its far less aggravating when you can still see the action and leader board on part of the screen. Compared to Week 2 of last year's USFL, which consisted of two games on broadcast and two on cable, the XFL's Week 2 audience was down just slightly (661K to 655K). The XFL's ratings were disappointing in Week One. Weekly races at smaller locales have come off even worse. More to the point: both sports need to be patient . I can also dispute other reasons for it that I see being offered today. Nascar, long a symbol of Southern heritage, has become an unlikely battleground in the debate over whether the Confederate battle flag still has a place in America. The declines were less pronounced with the record-low Daytona 500 excluded. That would have a big effect on viewership overall. OTHER VIEWS? No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. For NASCAR, there are plenty of reasons for the decline in viewership, which we will discuss below. This is convenient if the city where a follower lives in has a track, but for those that live a long distance from NASCAR venues, the cost to go to watch them is gradually becoming more expensive due to the continually rising prices of fuel. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? IndyCar is seeing huge success as an open-wheel Motorsport, just like Formula 1. NASCAR needs side-by-side commercials during green-flag racing and then full-screen commercials during yellow flags. Racing Ratings By Phillip Bupp on 06/23/2022. As streaming services provide instant entertainment whileNASCARhas scheduled andlengthy race events,thecomparison is similar toordering drive-thru (cheap and convenient) versusdining at a fine restaurant (pricier and takes longer before you can eat). OK, here we go. That doesnt mean they dont have talent, or arent brave. It may seem good on the surface, but there's more beneath that makes this concerning. Which meant that other drivers didnt win a lot. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. From F1, Rally, Le Mans, Drifting, or Touring Car championships that are broadcast on TV or via the internet, viewers now have even more access to alternative motorsports events that can offer the same level of adrenaline fueled excitement that NASCAR can provide. Related:15 Rules Every NASCAR Employee Has To Follow. Kyle Larsons win, which averaged 3.27 million including additional streaming data not tracked by Nielsen, was the seventh of the final ten Cup Series races this season to post an increase in viewership. Well, understanding, and the early 2000s, NASCAR saw an unprecedented in. Of reasons for the first 4 races of 2012 by 4.7 million viewers radical change to sport. 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